Left Hand Rebranding Concept

This is a concept project I completed for a class rebranding assignment. The label design for Left Hand Brewing Co. has historically been both visually interesting and well-crafted. However, the current design uses disparate imagery, visual structure, and style for its labels impacting brand cohesion and making the family of products less recognizable on store shelves which puts market share at risk. This concept package design provides greater visual continuity and ease of recognition to its flagship line of beers by creating similar visual structure among the beer styles and differentiating them by color and through the employment of creative typography in the product name.

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