Branding Project

This is a branding, identity and product packaging concept for a fictitious brewery based in Denver, Colorado. Fourteener Brewing Company takes its name from the state of Colorado’s fifty-four peaks exceeding 14,000 feet in elevation. The simple and abstract logo is reminiscent of map and trail markers that can be found along the hundreds of hiking routes that criss-cross Colorado’s fourteeners. Use of the abstracted mountain shape and the arrow indicating the 14,000 ft. peak is instantly recognizable to this local craft brewer’s target market of outdoorsy, beer-loving Front Range residents.